Luminary HQ Consulting

You Already Have What
Most Practices Pay For.

Getting patients has never been your problem, so this is not about finding you more of them. It is a look at what the reputation you have already earned is worth, and what it would take to measure it.

01. WHERE WE STAND

Our Progress & Alignment

Every conversation we have had circles the same two questions. Where would marketing start, and what is the search work you already pay for actually producing? This document takes the second one first.

From Our Conversations

What We Have Already Worked Out

✓
You want marketing support. Where it would start has never been clear.
✓
Lead generation is the wrong fit. Your schedule is full and your patients refer you.
✓
The question is value, not volume. Nothing currently shows what your $500 a month produces.
✓
So we start with worth. You have 5.0 stars across 123 reviews, working in one place only.

Suggested Next Steps

Four Simple Steps. All of Them Optional.

→
Nothing to sign. Read it, push back on whatever deserves it, and we talk whenever it suits you.
→
Ask for a 90-day summary. One page from your SEO manager: what was delivered, what moved, what it produced.
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Send him your profile access and service list. He is still waiting on both, and it costs you one email.
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Note what stands out. Whichever idea holds your attention tells us where to start, if you want to.

02. CONTENT ECOSYSTEM

What the Practice Has Already Earned

Three places that reputation could be working, all pointing back to one idea. None of it requires you to become a content creator.

Click each node in the chart to reveal its details in the grid

All four details are listed below. Tap a node to jump to its card.

Treat the Root

Google Profile

Short-Form Video

Site & Local Search

The Core Idea

← click the core node

Treat the Root, Not the Symptom

Your own clinical rule, applied to marketing. The root question is not how to reach more patients. It is what your reputation is already worth.

Focus: Value, not volume Applies to: All three channels

Google Profile

← click the Google Profile node

The 123-Review Asset

Most practices spend years trying to earn this. Yours is already earned, and working in exactly one place, next to photos several years old.

Rating: 5.0★ average Status: Earned, underused

Video

← click the Video node

Your Voice, On Record

One half-day of filming captures the explanations you already give out loud every week, in the room where you give them.

Effort: One half-day Shelf life: 6 to 8 weeks

Site & Search

← click the Site & Search node

Search, Already Funded

This work is running and paid for. Worth seeing what it produces before anything new is added on top of it.

Current spend: $500 / month Reporting: Not yet in place

03. Your current photography

The Photos Doing the Work Right Now

These four images currently represent the practice on Google. Most first-time patients see them before they ever reach your site. They are two to five years old and mostly shot under overhead fluorescents. Updating them is inexpensive, and it changes the first impression immediately.

The Credential Wall Is Already an Asset

Six framed degrees and licenses is more than most listings in Buckhead can show. Right now it reads as a photograph of a wall rather than as a reason to choose you.
Rooms Read Better With Someone In Them

The treatment room currently appears empty, so it photographs as equipment. The same room with you in frame, mid-explanation, answers the question a nervous first-timer is actually asking.
Daylight Instead of Overheads

Fluorescent ceiling light flattens the space and reads clinical. Shot near the windows, the same rooms read restorative. No renovation, no new furniture, just a different time of day.

04. Content pillars

Three Things Worth Talking About

Any content program here stays inside three themes. That constraint is what allows a full patient schedule and a publishing rhythm to coexist.

01

Myth vs. Mechanism

The fear-first questions, answered the way you already answer them: does it hurt, is it placebo, how can a needle change anything. You explaining the mechanism is the most persuasive thing available to us.

Does it hurt? How it works Your first visit

02

In Their Words

One hundred and twenty-three patients have already written this for you. Each review is a short story: the condition, what they had tried, what changed. Written consent first, always.

Review spotlights Condition stories Patient journeys

03

Restored in Buckhead

The room, the street, and the specifically Atlanta strain that sends people looking for you: desk posture, commute tension, marathon training, stress that will not let go.

Clinic tour Local life Desk & commute

05. Suggested sequence

A Sequence Built Around Your Schedule

Four steps, ordered by what each one requires of you. The first asks for nothing but two emails, and each one after it is small enough to judge on its own. You can stop after any of them and still be further ahead than you are today.

1

Two emails

Establish the Baseline

Request the 90-day summary and send across the documentation. Yours to send, costs you nothing, and the search work finally becomes visible to you.

2

$300

Read What You Have

The Clarity Review: what your 123 reviews actually say, and a plain-English read on what the search retainer is producing. Credited back if you go further.

3

$750

Produce One Thing

A half-day at the clinic: updated photography and a short set of videos. Six to eight weeks of material from one day, and you own every frame of it.

4

Review point

Review the Numbers

Look at what the work produced: calls, bookings, and where they came from. Then decide together what is worth continuing, expanding, or leaving alone.

Luminary HQ Consulting

Three Ways to Begin, Whenever You Are Ready.

Three levels of involvement, from a short fixed-fee review through to an ongoing arrangement. Each one builds on the one before it, and none of them touches the search work you already have in place. Nothing here needs an answer today.

START HERE

The Clarity Review

$300

For: “I want to understand what is already in place before I add anything.”

✓ The exact questions to put to your SEO manager, written out
✓ The documentation checklist he is still waiting on
✓ A plain-English read of whatever he sends back
✓ A pass through your 123 reviews for recurring themes
✓ A working session, plus a short written summary to keep

One-time · credited toward what follows

WHERE MOST PRACTICES START

One Thing, Done Properly

$750

For: “Show me what good looks like before I commit to more.”

✓ Everything in The Clarity Review
✓ A directed half-day at the clinic, and you own every frame
✓ Updated photography for the profile patients see first
✓ Six to eight weeks of posts built from that single day
✓ Review replies drafted in your voice, for your approval

One-time · no retainer · less the $300 if you began there

ONGOING PARTNERSHIP

Strategy & Reporting

$500 / month

For: “Keep the rhythm going, and tell me plainly whether it is working.”

✓ Everything in One Thing, Done Properly
✓ Sits alongside your existing search retainer, which continues as-is
✓ One page a month covering all marketing activity, his work included
✓ Scripts and direction, so filming stays a half-day rather than a job
✓ Month to month, with a full review of the numbers at 90 days

Month to month · separate from your search retainer